Blog
Generative engine optimisation
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AI crawlers and robots.txt: which bots to allow and which to block
Some AI crawlers decide whether you can appear in AI search answers. Others only collect training data. Here’s which is which, and how to…
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What is llms.txt, and does your website need one?
llms.txt is a small text file meant to help AI tools understand your website. Google says it doesn’t use it, but some AI tools…
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How to get ChatGPT to recommend your business
More customers now ask ChatGPT who to use. Here’s how ChatGPT finds businesses, the sources it trusts, and the practical steps that make it…
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AIO, AEO, GEO, LLMO and SEO: what they mean and which one you need
AIO, AEO, GEO, LLMO and SEO all describe ways of getting found in search and AI answers. Here’s what each one means, where they…
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Generative engine optimisation (GEO): how to get cited by ChatGPT, Gemini, Copilot and Perplexity
More people now ask an AI assistant who to trust before they search. Generative engine optimisation (GEO) helps your business get named. What the…
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How AI is transforming SEO: trust, authority and brand mentions
AI search doesn’t just count links. It reads what the web says about you. Here’s why brand mentions and reputation now shape who gets…