Unlock your online potential: get found on Google and in AI answers.
Hello! We’re Happy Otter, a friendly marketing team in Brighton. We help small businesses get found on Google and in AI assistants like ChatGPT, win more of the right customers, and feel good about their marketing again.
- Brighton based, working UK wide
- Here since 2009
- Part of the Digital Web World family
Trusted partners and the platforms we get you found on
- ChatGPT
- Google AI Overviews
- Gemini
- Microsoft Copilot
- Perplexity
- Bing
Sound familiar?
You’re brilliant at what you do. Getting found shouldn’t be this hard
The phone’s gone quiet?
Fewer enquiries than last year, even though you’re as good as ever? Search has changed. We’ll show you where your customers are looking now.
Invisible to ChatGPT?
Ask an AI assistant who to call for what you do. If it names your competitors and not you, that’s fixable.
Marketing feels like guesswork?
Posting, boosting and hoping for the best? We’ll help you pick the few things that bring in work, and measure them properly.
Doing it all yourself?
Running a business is a full-time job before you add marketing. Our coaching helps you plan, prioritise and get some evenings back.
Why it matters now
Search has changed. Has your marketing?
These days people often get the answer before they see a single link. The businesses named in those answers get the call.
- 1bn+
people a month now use Google’s AI Mode.
Source: Alphabet, Q2 2026
- 900m
people use ChatGPT every week.
- 58%
fewer clicks go to the top Google result when an AI Overview appears.
Source: Ahrefs, Feb 2026
- 8% vs 15%
is how often people click a result, with and without an AI summary.
Source: Pew Research Center, 2025
Choose your level of detail
AEO, GEO and SEO, flowing together
Want the headlines, a quick overview or all the details? You choose. Everything is on the page either way.
Be the answer people hear first
Answer engine optimisation shapes your pages so Google’s AI Overviews, AI Mode and voice assistants can quote you directly, and credit you when they do.
- Headings written as the questions people ask
- Short, clear answers they can lift
- Behind-the-scenes code (schema) that explains who you are
- A monthly check on which answers you own
Get recommended by ChatGPT, Gemini and Copilot
Generative engine optimisation builds the proof AI assistants look for before they recommend anyone: real numbers, sources, reviews and the same details everywhere.
- Listed properly in Google and Bing
- AI crawlers allowed in, not blocked by accident
- Your details matching across the web
- A monthly report on who the assistants recommend
Rank where buyers still click
Good old search engine optimisation still does the heavy lifting. We keep the foundations solid and focus on the searches that turn into calls.
- A fast, healthy website
- Local SEO and your Google Business Profile
- Pages that answer what buyers ask
- Links and mentions from sites people trust
What we do
Five ways we can help
Whether you want more enquiries, more local customers or just a clear plan (or all three!), we can help.
- AEO
Answer engine optimisation
Be the answer in Google’s AI Overviews, AI Mode and voice search.
Find out more - GEO
Generative engine optimisation
Get named when people ask ChatGPT, Gemini, Copilot or Perplexity.
Find out more - SEO
SEO
Technical, local and content SEO, aimed at the searches that bring in work.
Find out more - Grow
Digital marketing
A simple plan, then ads, email, social and content that you can measure.
Find out more - Coach
Business coaching
Clear goals, better decisions and someone in your corner to keep you on track.
Find out more
Free tools
Stuck for marketing ideas?
Tell us your industry, what you want most, and how much time and money you have, and we’ll suggest ideas that actually suit your business. Or work through our free marketing guides and build your own plan, one step at a time.
Why Happy Otter
Positive, plain-English marketing that’s built to be found
We’ve been helping businesses feel confident about their marketing since 2009. We’re a positive bunch: no jargon, no smoke and mirrors, just honest advice and work that brings in customers.
And because we’re part of the Digital Web World family, there are developers and hosting experts down the corridor when your website needs a tweak.
- A team that really listens to what you want to achieve
- A realistic plan, with a plain-English report every month
- People who celebrate your wins and fix what isn’t working
- Local to Sussex and Hampshire, helping businesses all over the UK
Getting started is easy
Three simple steps
Book a chat
Call, email or WhatsApp us and we’ll book a free chat about where you are and where you’d like to be.
Your plan
We check how easy you are to find on Google and in AI assistants, then put together a realistic 90-day plan.
Get found
We get to work, report back every month in plain English, and cheer you on as the enquiries come in.
Kind words
Digital experiences that blow people’s minds
We look after the website hosting for Harrods Aviation. It has to be fast, secure and always on, because a name like that can’t afford a wobble.
Harrods AviationEnterprise WordPress hosting, with Digital Web World
“Responsive, quick and cost effective.”
“The team’s passion for delivering the best possible system, combined with their enthusiasm and deep understanding of the project’s challenges, has led to a tool that is being welcomed by both S&N and our customers alike.”
Free tips from the team
From the blog
Practical, plain-English advice on getting found and growing your business.
-
How much should a small business spend on marketing? A UK guide for 2026
“How much should I spend on marketing?” is the question we hear most. Here’s how to work out a sensible budget from…
-
Local SEO for AI search: how to get recommended when customers ask AI “who’s best near me?”
Customers now ask AI assistants for the best plumber, dentist or café nearby. Here’s where those assistants get their information, and how…
Questions
Your questions, answered
What’s the difference between AEO, GEO and SEO?
SEO helps your website rank in search results. AEO (answer engine optimisation) shapes your pages so Google and AI assistants can quote you as the answer. GEO (generative engine optimisation) builds the proof that assistants like ChatGPT and Gemini need before they’ll recommend you. We do all three together, because they feed each other.
Can you get my business mentioned in ChatGPT?
Nobody can promise that, and you should be wary of anyone who does. What we can do is make you much easier for AI assistants to find and trust, and then check every month whether they’re mentioning you.
Where are you based?
At the Sussex Innovation Centre in Brighton. We work with businesses across Sussex, Hampshire, Surrey and London, and all over the UK online.
How quickly will I see results?
Quick fixes can make a difference within a few weeks. Steady, lasting growth usually takes three to six months, depending on your market and where you’re starting from. We’ll be honest with you about what’s realistic.
Can I just have coaching?
Of course. Coaching works on its own or alongside our marketing. Lots of people use coaching to set the direction, then let us handle the marketing to get there.
Your next step
starts here
Every hour you put into marketing should pay you back. Give us a call, drop us a message or WhatsApp us, and we’ll help you work out what to do next. No hard sell, promise.
We’re based in Brighton and work with businesses across Sussex, Hampshire, Surrey, London and the rest of the UK. Areas we cover