Sectors
Marketing that knows your industry
A plumber and a solicitor need very different marketing. Here’s how we help businesses like yours, and some free ideas to get you started.
Which industries does Happy Otter work with?
We work with small and medium-sized businesses across the UK, including trades, professional services, health and fitness, beauty, hospitality, retail and ecommerce, B2B and technology, property, education and coaching, creative businesses, charities and manufacturers.
Who we help
Pick your sector
Each one comes with a link to free marketing ideas picked for that industry.
Trades and construction
Builders, electricians, plumbers, roofers and kitchen fitters. Most of your work comes from people nearby searching on their phone, often in a hurry. We focus on your Google Business Profile, reviews, before-and-after photos and clear pricing pages, so you’re the obvious call.
Accountants, solicitors and professional services
People research carefully before choosing an adviser, and more of them now ask ChatGPT for a recommendation. We help you publish clear answers to the questions clients ask, show proof of your expertise and stay front of mind until they’re ready.
Health, fitness and wellbeing
Personal trainers, clinics, therapists and studios. Trust is everything, so we put your reviews, qualifications and real client stories front and centre, and make booking a first session easy.
Hair, beauty and salons
Your work is visual and your clients are local. We help you show it off on Google and Instagram, keep the diary full with rebooking and reminders, and turn happy clients into reviews.
Cafés, restaurants and hospitality
Opening hours, menus and booking links that are right everywhere (yes, including in AI assistants), plus local listings, reviews and a little email list of regulars.
Shops and ecommerce
Product pages that answer every question, free Google Shopping listings, abandoned basket emails and loyalty that keeps people coming back.
B2B services and technology
Long buying cycles and big committees. Most buyers aren’t ready today, so we help you stay remembered with useful content, LinkedIn and case studies until they are.
Property and estate agents
Local visibility, valuation enquiries and a reputation that does the talking. We pair local SEO with genuinely useful area guides and market data.
Coaching, training and education
Free taster sessions, webinars and helpful guides that build trust before anyone signs up, plus an email list that turns interest into bookings.
Creative, events and photography
A portfolio that tells stories, the right local and niche searches, and partnerships with businesses that share your customers.
Charities and not-for-profits
Clear stories about the difference you make, simple ways to give and sign up, and supporters who hear from you regularly.
Manufacturing and engineering
Spec sheets, technical answers and case studies for the buyers and engineers who research quietly before they ever pick up the phone.
Your next step
starts here
Every hour you put into marketing should pay you back. Give us a call, drop us a message or WhatsApp us, and we’ll help you work out what to do next. No hard sell, promise.
We’re based in Brighton and work with businesses across Sussex, Hampshire, Surrey, London and the rest of the UK. Areas we cover