Generative engine optimisation (GEO)
Get recommended by ChatGPT, Gemini, Copilot and Perplexity
More and more people ask an AI assistant who to trust before they ever search. We build the proof those assistants look for, so your name comes up.
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the work of making your business and your content easy for AI assistants such as ChatGPT, Gemini, Microsoft Copilot and Perplexity to find, trust and recommend. It combines letting their crawlers in, publishing clear content backed by evidence, and keeping your business details consistent across the web.
Sound familiar?
Do any of these ring a bell?
Not in the answer?
Ask ChatGPT for the best business like yours in your town. If you’re not mentioned, you’re missing people who’ve already made up their minds.
Details all over the place?
Old addresses, different phone numbers, three versions of your business name. AI assistants notice, and it makes them less sure about you.
Great work, little proof?
If your best results only live in your head, assistants can’t quote them. Let’s get them written down.
What you get
The signals AI assistants rely on
AI visibility check
We ask the main assistants the questions your buyers ask, and note who gets recommended today.
Indexing and crawler access
Google Search Console, Bing Webmaster Tools, IndexNow, robots.txt and your Cloudflare settings, all checked.
Consistent details
One name, address, phone number and description across your site, profiles, directories and Companies House.
Evidence-led content
Figures, sources and expert quotes on your key pages, the changes research shows lift AI visibility by up to 40%.
Original data and PR
Useful research and expert comment that other sites want to quote and link to.
Monthly AI report
Who ChatGPT, Gemini, Copilot, Perplexity and Google AI Mode recommend, and how that changes.
Why it matters now
AI assistants are the new front door
- 900m
people use ChatGPT every week.
- 40%
visibility lift from adding sources, quotes and statistics, in research tests.
Source: Aggarwal et al., KDD 2024
- 12.1%
of Ahrefs’ sign-ups came from the 0.5% of visitors sent by AI search.
Source: Ahrefs, 2025
- 4.4x
the value of the average AI search visitor compared with one from Google.
Source: Semrush, 2025
How it works
How we raise your AI visibility
Baseline
20 to 40 real buyer questions, asked across five assistants.
Access
Indexing, IndexNow, crawler rules and fast pages.
Identity
The same details everywhere, plus schema so assistants recognise you.
Evidence
Rewrites and new pages with real figures and quotable answers.
Mentions
PR, reviews and partnerships that give assistants outside proof.
Want to know more?
Our plain-English guide to GEO
What the research says works, an eight-part plan, and the technical checks most websites miss.
Questions
Your questions, answered
Can you guarantee my business appears in ChatGPT?
No, and please be wary of anyone who says they can. AI answers can’t be bought. We make you easier to find and trust, then show you the results every month.
Which AI assistants do you look at?
ChatGPT, Google AI Mode and AI Overviews, Gemini, Microsoft Copilot and Perplexity, plus any others your customers use.
Do I need a new website?
Almost never. Usually it’s clearer answers, more evidence, some schema and sometimes a speed fix. We’ll tell you straight if there’s a bigger problem.
How is GEO different from AEO?
AEO is about the answer on the page. GEO also covers your wider reputation: the reviews, mentions and consistent details that give an assistant the confidence to recommend you.
Your next step
starts here
Every hour you put into marketing should pay you back. Give us a call, drop us a message or WhatsApp us, and we’ll help you work out what to do next. No hard sell, promise.
We’re based in Brighton and work with businesses across Sussex, Hampshire, Surrey, London and the rest of the UK. Areas we cover