Content, Social and Email: Free Small Business Guide

Content

Choose three topics you’ll talk about.For example: helpful tips, behind-the-scenes, customer stories. Everything you post fits one of the three.
Plan one useful piece of content a week.An answer to a customer question, a before-and-after, a short video. Quality and consistency beat volume.
Get more from every piece.One article can become a social post, an email, a Google Business Profile update and a short video.

Your three content topics

Pick one or two platforms where your customers really are.LinkedIn for business services, Instagram or Facebook for most local consumer businesses.
Tidy your profile.Your positioning sentence, a link to your best page, brand colours and a friendly photo.
Set a rhythm you can keep up.Twice a week, every week, beats daily for a fortnight and then nothing.
Judge it by enquiries, not likes.Check your Friday number. If social isn’t bringing in work after 90 days, change the approach.

Start an email list, with permission.Add a clear opt-in to your forms and checkout. Existing customers can often be emailed under the soft opt-in, as long as every email lets them unsubscribe.
Offer something useful in return for an email address.A checklist, a price guide, a short video or a free tool. That’s a lead magnet.
Send one useful email a month.One tip, one piece of proof, one gentle next step.
Set up SPF, DKIM and DMARC for your email domain.They prove your emails really come from you and help you land in the inbox.

Your platforms, rhythm and email plan

For example: LinkedIn twice a week, one email on the first Tuesday of the month.