Free tips to help you get found
Small business marketing blog
Plain-English advice from the Happy Otter team on getting found on Google and in AI assistants like ChatGPT, plus marketing and coaching tips for busy business owners.
-
How to get your business into Google’s AI Overviews and AI Mode
Google’s AI Overviews and AI Mode now answer many questions before anyone clicks. Here’s what Google says it takes to be cited, how sources…
-
AIO, AEO, GEO, LLMO and SEO: what they mean and which one you need
AIO, AEO, GEO, LLMO and SEO all describe ways of getting found in search and AI answers. Here’s what each one means, where they…
-
Google Business Profile: the complete 2026 guide for UK businesses
Your Google Business Profile is often the first thing customers see. Here’s how to set it up, what Google says matters for local ranking,…
-
25 marketing ideas for small businesses that actually work (2026)
Stuck for marketing ideas? Here are 25 that work for small businesses in 2026, grouped by the job they do, with real examples and…
-
Business coaching for small business owners: what it is, what it costs and how to choose a coach
Busier than ever but not getting anywhere? Here’s what business coaching really is, how it differs from mentoring and consulting, how it’s priced and…
-
A 90-day marketing plan for UK small businesses (2026 edition)
Marketing feeling like guesswork? Here’s a simple 90-day plan for UK small businesses: fix the basics in month one, get seen in month two…
-
SEO in 2026: what still works now AI Overviews take the top clicks
AI Overviews now take a big chunk of the clicks the top result used to get. So is SEO still worth it? Yes. Here’s…
-
Generative engine optimisation (GEO): how to get cited by ChatGPT, Gemini, Copilot and Perplexity
More people now ask an AI assistant who to trust before they search. Generative engine optimisation (GEO) helps your business get named. What the…
-
What is answer engine optimisation (AEO)? A 2026 guide for UK businesses
Google and ChatGPT now answer lots of questions themselves. Answer engine optimisation (AEO) makes sure the answer comes from you. Here’s how it works,…
-
Black Friday and Cyber Monday on Shopify Plus: your preparation checklist
Black Friday and Cyber Monday are the busiest days of the year for most online shops. Here’s a practical checklist for Shopify Plus stores,…