Sussex
Marketing for Sussex businesses
We’re based at the Sussex Innovation Centre in Brighton, so for Sussex businesses we really are the local team. Pop in for a coffee, or we’ll come to you.

Is Happy Otter a Sussex marketing agency?
Yes. Happy Otter is based at the Sussex Innovation Centre in Brighton and works with businesses across East and West Sussex, from Chichester to Hastings and from Crawley to Eastbourne. We offer SEO, AEO, GEO, digital marketing and business coaching, in person or online.
Where we work
Towns we work with in Sussex
And everywhere in between. If your town isn’t listed, we’d still love to hear from you.
- Brighton and Hove
- Worthing
- Shoreham-by-Sea
- Lewes
- Eastbourne
- Hastings
- Chichester
- Bognor Regis
- Littlehampton
- Horsham
- Crawley
- Haywards Heath
- Burgess Hill
- East Grinstead
- Seaford
- Uckfield
Local know-how
What getting found looks like in Sussex
Most Sussex customers search town by town. Someone in Worthing types “accountant Worthing”, not “accountant Sussex”, so your Google Business Profile and a page for each town you really serve do a lot of the work.
Along the coast, lots of businesses live with the seasons. Cafés, holiday lets, attractions and the trades that serve them get busy in summer, so we plan your marketing a couple of months ahead of your peak, not in the middle of it.
Brighton itself is busy and competitive, especially for creative, digital and hospitality businesses. In the market towns there’s often far less competition, and a few good reviews and a well-kept profile can put you at the top.
How we help
What we do for Sussex businesses
Local SEO and your Google Business Profile
Your profile, reviews, photos and town pages sorted, so you show up in the map results where you work.
Named by AI assistants
When someone asks ChatGPT for “the best wedding photographer in Brighton”, we want the answer to include you.
Marketing for busy seasons
Plans timed for summer on the coast, Christmas in the high street, or whenever your rush comes.
Coaching in person
Sessions at the Sussex Innovation Centre, or at your place anywhere in Sussex.
What we do
Five ways we can help
Whether you want more enquiries, more local customers or just a clear plan (or all three!), we can help.
- AEO
Answer engine optimisation
Be the answer in Google’s AI Overviews, AI Mode and voice search.
Find out more - GEO
Generative engine optimisation
Get named when people ask ChatGPT, Gemini, Copilot or Perplexity.
Find out more - SEO
SEO
Technical, local and content SEO, aimed at the searches that bring in work.
Find out more - Grow
Digital marketing
A simple plan, then ads, email, social and content that you can measure.
Find out more - Coach
Business coaching
Clear goals, better decisions and someone in your corner to keep you on track.
Find out more
Questions
Your questions, answered
Can we meet in person?
Of course. Come and see us at the Sussex Innovation Centre in Brighton, or we’ll come to you anywhere in Sussex. Lots of our regular catch-ups happen on video calls too, because they’re quicker for everyone.
Do you only work with Sussex businesses?
No. Sussex is home, but we work with businesses across Hampshire, Surrey, London and the rest of the UK, mostly online.
How do I show up in searches for nearby towns?
Start with your Google Business Profile: set your service areas, add photos from jobs in those towns and ask customers to mention where they are in their reviews. Then add a page for each town where you have something real to say, like recent jobs or local know-how.
Your next step
starts here
Every hour you put into marketing should pay you back. Give us a call, drop us a message or WhatsApp us, and we’ll help you work out what to do next. No hard sell, promise.
We’re based in Brighton and work with businesses across Sussex, Hampshire, Surrey, London and the rest of the UK. Areas we cover